Serious Innovation.
Seriously Fun.
Innovation isn't a talent problem.
It's a fitness problem.
Craig Provost helps leadership teams build Innovation Fitness™ through high-energy facilitation, visual thinking, and customer-centered strategy that turns ideas into action.
Real workshops. Real participation. Real outcomes.
Three ways to build Innovation Fitness™.
SOI™ Assessments
Measure your State of Innovation. A fast diagnostic that reveals your team's innovation strengths, gaps, and best next move.
Innovation Workouts™
High-energy facilitated sessions where teams build innovation muscle through customer insight, collaboration, and action.
Innovation Coaching™
Ongoing support to keep ideas from dying on the whiteboard and turn momentum into roadmaps, habits, and measurable progress.
Your teams have the ideas.
Most never get the reps.
When innovation is squeezed between meetings, deadlines, and daily fires, good ideas stay scattered. Innovation Fitness™ gives teams a practical way to practice, align, and act.
More likely to succeed at innovation when collaborating across functions.
Lost annually to team disengagement worldwide.
Of transformation projects miss their ROI targets.
Revenue growth for design-thinking companies.
90 Second SOI Snapshot
The State of Innovation™ (SOI) is a practical assessment that reveals how well your organization understands customers, enables innovation, and turns ideas into meaningful business value. It helps leaders see what is working, what is getting in the way, and where to focus for the greatest impact.
From the Gillette Fusion to your boardroom.
Before running workshops, Craig ran design labs. As a lead designer on the original Gillette Fusion razor at P&G, he helped shape a product that reached millions of customers and generated billions in revenue.
He then spent six years teaching industrial design and innovation at RISD, mentoring hundreds of students in how to think, make, test, and improve.
Today, Craig is the creator of Innovation Fitness™, a practical system that helps leadership teams stop leaving innovation to chance and build stronger habits for customer-centered growth.
Trusted by leaders who play for real.
"Craig made our team's thinking visible in a way that actionable and fun. He got all personalities in the room excited and contributing."
"What surprised me is how fast Craig got everyone involved. I think there would be a revolt if I told the group we wouldn't have Craig for the next cycle."
"I've used him many times, it's how he distills each session into real actionable steps that I love most."
Innovation Fitness™ for Students & Educators
I still love teaching. From classrooms to leadership teams, my work is rooted in the same belief: creativity and innovation are built through practice, participation, and shared reps.
Bring Innovation Fitness™ to Your StudentsReady to stop leaving innovation to chance?
Start with the SOI™ Snapshot or book an Innovation Fitness Session™ to explore where your team can build stronger innovation habits.